The media and marketing landscape has changed dramatically over the last 20 years. In that time, I have successfully navigated this dynamic environment to drive business success for brands both big and small, including Sony PlayStation, Ubisoft, Toyota and Lexus. Leveraging this experience, I can help you map out the way forward, answering business questions through careful study and application of media and marketing strategies. No matter what the size or scale of your specific marketing challenge, I can help you find a solution. I look forward to working with you.
Offering tailored solutions to your specific business needs across a breadth of operational areas. No matter what size agency, client or business, we can find the right way to work together to drive positive change.
Whether from the ground up or an evaluation of an existing platform, I can provide fresh insight and a unique perspective on how to position your product or service to your intended audience.
Review existing programs, provide analysis and assist in management or implementation as needed.
Provide initial review and build scope for required investments across talent and tools for adding or expanding upon media services.
Assistance in agency/client scorecards or as part of a business development program. Determine how relationships are functioning, identify improvements and provide recommendations.
Examine existing workflows and identify optimization opportunities to improve internal and external processes.
Outside resource to manage activation of partnerships and sponsorships to alleviate day-to-day stress on existing resources.
Resource for business development, agency evaluation or client scorecards. Provide ways to maximize effectiveness of contracted services and assess ways to improve working relationships.
Training for sales teams on how to effectively engage and succeed with media planners and buyers.
Evaluate needs and assist in sorting through potential solutions. Build framework for client facing dashboards to allow for efficient data capture and communication.