Rick Banks Consulting – Media and Marketing Services - Rick Banks Consulting: Media and Marketing Services

Media and Marketing Services

About Me

The media and marketing landscape has changed dramatically over the last 20 years. In that time, I have successfully navigated this dynamic environment to drive business success for brands both big and small, including Sony PlayStation, Ubisoft, Toyota and Lexus. Leveraging this experience, I can help you map out the way forward, answering business questions through careful study and application of media and marketing strategies. No matter what the size or scale of your specific marketing challenge, I can help you find a solution. I look forward to working with you.

Rick Banks

Services

Media & Marketing Strategy

Whether from the ground up or an evaluation of an existing platform, I can provide fresh insight and a unique perspective on how to position your product or service to your intended audience.

Media Investment Analysis

Review existing programs, provide analysis and assist in management or implementation as needed.

Service Expansion

Provide initial review and build scope for required investments across talent and tools for adding or expanding upon media services.

Relationship Assessment

Assistance in agency/client scorecards or as part of a business development program. Determine how relationships are functioning, identify improvements and provide recommendations.

Process Audits

Examine existing workflows and identify optimization opportunities to improve internal and external processes.

Sponsorship Management

Outside resource to manage activation of partnerships and sponsorships to alleviate day-to-day stress on existing resources.

Contract Analysis

Resource for business development, agency evaluation or client scorecards. Provide ways to maximize effectiveness of contracted services and assess ways to improve working relationships.

Sales Team Training

Training for sales teams on how to effectively engage and succeed with media planners and buyers.

Reporting and Dashboards

Evaluate needs and assist in sorting through potential solutions. Build framework for client facing dashboards to allow for efficient data capture and communication.

What People Are Saying

"Rick is a strong leader who prioritizes growth opportunities for his team and challenges everyone to be the best they can be. He is a thought leader that brings strategic and innovative ideas to his clients, ensuring success among campaigns."

Kristen - M+R

"Rick is a born leader with one of the sharpest strategic minds I've worked with in my career. His tenure in the media industry makes him deeply valuable as he's seen and done it all. In my experience, PlayStation was able to leverage the rapidly changing media landscape to create the PS4 launch success thanks to Rick's leadership and capabilities. The media world decision makers are 1-degree of separation from Rick and that helped us tremendously in pushing our agenda . . . "

Erika - Uber

"Rick is a seasoned media expert who understands complex business and marketing objectives, and develops noteworthy strategies and solutions to achieve results. He exemplifies strong leadership and highly evolved client management skills."

DeAnna - Shutterfly

"Rick was not just a good supervisor, but a skilled leader and mentor. He provided clear direction and guidance to his team when it was needed and maintained a hierarchy-free policy, offering to help with any project, big or small. His door was always open to anyone who needed to talk or simply ask a question. It was a pleasure having the opportunity to work for Rick and I would look forward to our paths crossing again in the future."

Shari - OMD USA

"Rick was much more than a colleague, he was a partner. His knowledge of the media world, especially in the sports space, was always impressive and often essential to the success of our projects."